TWO PATHS
Direct soft pretzel wholesale is for a restaurant, bar, office, retailer, or venue that wants cases. Distribution is for a network that wants Dangerous Pretzel in a region. Same kitchen. Different job. Different form.
Already a partner? Open the ordering portal · Direct wholesale is the apply form; distribution is the other door.
You serve guests. You want pretzels, bombs, and dips on your menu or in your case. You reheat. We bake in Salt Lake City, flash-freeze, and deliver.
WHOLESALE HUBYou have a region and a book of accounts. You want a turnkey product with proven demand, marketing support, and logistics that already run SLC metro plus freight.
DISTRIBUTOR PAGEThe distributor page already lists 15+ wholesale partners, 50K+ pretzels sold monthly, and a 4.9 average customer rating. Those are published demand numbers — not a promise about your territory.
We are not inventing a third program. These facts already live on wholesale and distributor.
Fresh-baked daily at the shop. 3-day shelf for retail. Flash-frozen option for foodservice and longer hold.
Weekly standing orders or on-demand. Flexible minimums — set with you, not posted as a public MOQ.
Direct delivery in the SLC metro. Freight partnerships for regional. Frozen cases can run seven days a week.
Distributor applications also talk turnkey ordering, marketing support, POS / social assets, and regions from SLC metro to national.
Need a heated station at a venue instead of buying cases for your own kitchen? That’s the Pretzel Program — a third lane, not wholesale or distribution.
Direct wholesale is for restaurants, bars, offices, retailers, and venues that want to stock Dangerous Pretzel for their own guests. Distribution is for companies with a network who want to carry the brand in a region — Salt Lake City metro, Utah statewide, the Mountain West, or national.
Buying for one business: the wholesale inquiry. Covering a territory or retailer list: the distributor inquiry. If you’re not sure, send wholesale and say so — we can point you.
Both paths start from the same SLC bakery. Wholesale and distributor pages both describe weekly standing orders or on-demand, flexible minimums, SLC metro delivery, regional freight, a 3-day fresh retail shelf, and a flash-frozen option. Assortment is confirmed when the account is set up.
One kitchen. Two inquiries. Start where you actually are.
Already a partner? Open the ordering portal · Carrying a region? Distributor inquiry