EVENT VENUES & CONCESSIONS

CONCESSIONS WITHOUT A BAKERY.

Dangerous Pretzel Co. sells soft pretzel wholesale for event venues. Fully baked, flash-frozen, vacuum-sealed. High volume. Handheld. Done. Guests think they came out of your oven.

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Already a partner? Open the ordering portal · Need a heated station? Pretzel Program

15+ wholesale partners
50K+ pretzels sold monthly
Flash-frozen fully baked in SLC
Vacuum-sealed you reheat

WHY VENUES BUY CASES

If you need a pretzel at the window that isn’t a mall pretzel — and you already have a way to reheat — this is the wholesale lane. Event venues are on the soft pretzel wholesale list for a reason: elevate concessions without adding a bakery.

Fully Baked

Never raw dough. No proofing, no boil, no extra bakery shift between doors.

Bombs for the Window

Bite-size pretzels for concessions, taprooms, and grab-and-go. Same dough, smaller trouble.

We Dial the Reheat

Every partner gets a reheating process that tastes like the shop — not a thawed pretzel.

Standing or On-Demand

Weekly standing orders or order when the calendar spikes. Minimums are flexible — we set them with you.

Retail flavors live on the menu. Wholesale assortment is confirmed when we open the account — we don’t publish case packs or MOQs here.

WHOLESALE VS THE PRETZEL PROGRAM

Two doors. Same kitchen. Pick the one that matches how you serve.

Venue Wholesale

You buy frozen cases. Your operation reheats. We stay on the process. This page. The wholesale inquiry.

Pretzel Program

You want a plug-in heated station and staff who serve, not cook. That’s the Pretzel Program — a different form.

One-Off Catering

A single event, not standing inventory? That’s catering. Wholesale is the standing-case path.

SLC metro gets direct frozen delivery. The region moves on freight. Frozen cases can run seven days a week.

VENUE & CONCESSION FAQ

Can event venues buy Dangerous Pretzel wholesale?

Yes. Event venues are a core wholesale audience — high volume, handheld, no bakery in the building. Start on the wholesale page or email info@dangerouspretzel.com.

Is venue wholesale the same as the Pretzel Program?

No. Venue wholesale is frozen cases you reheat in your own operation. The Pretzel Program is a plug-in heated station for venues that want staff to serve, not cook.

What do venues usually serve?

Full twists and pretzel bombs — bombs are built for concessions, taprooms, and grab-and-go. House-made dips pack for service. Assortment is confirmed when we open the account.

PUT THEM AT THE WINDOW.

Tell us the venue, the city, and whether you need cases to reheat or a heated station. Shop line (801) 916-0275 · text (385) 888-7603 · info@dangerouspretzel.com.

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Already a partner? Open the ordering portal

MORE WHOLESALE ANSWERS

Bars & Breweries

Taproom pretzels. No bakery shift.

Bar wholesale →

Grocery & Retail

3-day shelf or flash-frozen hold.

Grocery wholesale →

Frozen Foodservice

The reheat story, without raw dough.

Frozen soft pretzels →

Salt Lake / Utah

Metro van delivery and regional freight.

Wholesale in Utah →