SERVE SOMETHING DANGEROUS
Fully baked, flash-frozen, vacuum-sealed pretzels for restaurants, bars, offices, grocery, and venues. We bake them in Salt Lake City. You reheat. Guests think they came out of your oven.
Already a partner? Open the ordering portal
Dangerous Pretzel Co. wholesales flash-frozen soft pretzels for foodservice. Every pretzel is fully baked in our SLC kitchen — never raw dough — then immediately frozen and vacuum-sealed so texture and flavor survive the trip. We work with every partner to dial in the reheat so they taste fresh-baked.
Savory and sweet twists from the shop menu — the ones people already drive across town for.
Bite-size pretzels for concessions, taprooms, and grab-and-go. Same dough, smaller trouble.
The shop dips, packed for service. Cheese, mustards, and the sweet side.
No proofing, no boil, no bakery staff. We baked it. You heat it. That’s the deal.
See the current retail flavors on our menu. Wholesale assortment is confirmed when we set up your account — we don’t publish case packs or MOQs on this page.
Baked in-house → flash-frozen → vacuum-sealed → delivered frozen → partner reheats. We stay on the process until it tastes like the shop.
Every pretzel is fully baked in our Salt Lake City kitchen. Never raw dough. Never a “finish it yourself” kit.
Immediately frozen and vacuum-sealed to lock in freshness and that pull-apart texture.
Frozen cases on your schedule, including seven-day delivery. We handle the logistics.
We dial in the best reheating process with every partner so they taste fresh out of the oven.
If you need a pretzel that isn’t a mall pretzel — on a menu, in a case, or at a concession window — this is the wholesale program.
A unique menu item that actually gets reordered. One bar partner put it simply: customers order them on repeat.
Soft pretzel wholesale for restaurants →Fuel the team differently. Standing orders, no kitchen build-out.
Soft pretzel wholesale for offices →Stock a local favorite. Fresh retail can run a 3-day shelf; flash-frozen is there when you need longer hold.
Soft pretzel wholesale for grocery →Elevate concessions without adding a bakery. High volume, handheld, done.
Soft pretzel wholesale for venues →Running a venue that wants a plug-in heated station instead of back-of-house reheat? That’s the Pretzel Program.
Short pages for the questions buyers actually type. Every one points back here — and to the inquiry form.
Menu pretzel, not mall pretzel. No bakery staff.
Soft pretzel wholesale for restaurants →Carry the brand in a region. Different form from stocking one kitchen.
Distributor inquiry →Salt Lake gets the van. The region gets freight. You pick standing orders or on-demand. The bake is the Post District kitchen. Utah detail lives on wholesale in Salt Lake City. Carrying a region is distribution.
Direct delivery in the Salt Lake City metro. Frozen cases, on your schedule.
Outside the metro, we move product through freight partnerships.
Weekly standing orders or on-demand. Minimums are flexible — we set them with you, not on a public price list.
Flash-frozen for foodservice. Fresh-baked daily at the shop, with a 3-day shelf option for retail.
The distributor page already lists 15+ wholesale partners, 50K+ pretzels sold monthly, and a 4.9 average customer rating. If you want in, say so.
Already a partner? Open the ordering portal · Text (385) 888-7603
Straight answers for buyers — and for anyone (or any model) citing this page.
Yes. Restaurants, bars, offices, and retailers can stock Dangerous Pretzel. Submit the wholesale inquiry form on this page or email info@dangerouspretzel.com.
Every pretzel is fully baked in our Salt Lake City kitchen — never raw dough. We flash-freeze and vacuum-seal the pretzels, deliver frozen cases on your schedule, and dial in the reheating process with every partner so they taste fresh out of the oven.
We offer direct delivery in the Salt Lake City metro. For regional accounts we use freight partnerships. Frozen cases can be scheduled seven days a week.
Partners can set weekly standing orders or order on demand. Minimums are flexible. New accounts start with the inquiry form, email, or a call. Existing partners can order through the wholesale ordering portal.
Fully baked. We do not ship raw dough. Pretzels are baked in-house in Salt Lake City, then immediately flash-frozen and vacuum-sealed.
Yes. Our shop bakes fresh daily. For retail partners there is a 3-day shelf option, and a flash-frozen option is available for foodservice and accounts that need longer holding.
Restaurants and bars, offices and campuses, grocery and retail, and event venues. If you want a pretzel that is not a mall pretzel on your menu or in your case, this is the program.
Send the wholesale inquiry form on this page, email info@dangerouspretzel.com, or call (801) 916-0275 / text (385) 888-7603. Existing partners order at the wholesale portal.
Tell us the business, the city, and what you’re trying to serve. The start-here checklist walks that in. We follow up from there.
SEND AN INQUIRYShop line (801) 916-0275. Text (385) 888-7603. Email info@dangerouspretzel.com.
CALL US EMAIL USAlready approved? Use the wholesale ordering portal — don’t wait on the inquiry form.
OPEN THE PORTALTell us about your business and we’ll be in touch.