NOT A MALL PRETZEL
Dangerous Pretzel Co. is a Salt Lake City shop pretzel sold as soft pretzel wholesale. Fully baked. Flash-frozen. Vacuum-sealed. You reheat. Guests think they came out of your oven — not a kiosk, and not a commodity case you thaw and hope.
Already a partner? Open the ordering portal · Full program? Wholesale hub
The wholesale hub already says the job: a pretzel that isn’t a mall pretzel — on a menu, in a case, or at a concession window. This page is that split, in one place. We are not naming other brands. We are describing ours.
Hand-crafted in the Post District kitchen at 352 W 600 S. Same dough story as the counter — savory and sweet twists people already drive across town for.
Never raw dough. No proofing, no boil, no bakery staff on your line. We baked it. You heat it. That’s the deal.
Flash-frozen and vacuum-sealed so pull-apart texture survives the trip. We dial the reheat with every partner until it tastes fresh out of the oven. How reheat works.
Full twists for plates. Pretzel bombs for taprooms and grab-and-go. House-made dips packed for service — cheese, mustards, and the sweet side.
Retail flavors live on the menu. Wholesale assortment is confirmed when we open the account. We don’t publish case packs, MOQs, prices, or frozen shelf-life days here — and we don’t invent them about anyone else either.
Foodservice buyers already know the commodity pretzel. This program is the other door. Published, not invented.
A published review on the home page: “This is not your mall pretzel.” Wholesale is that pretzel in frozen cases, not a different product with a different name.
Restaurants and bars are a core audience. One bar partner put it simply: customers order them on repeat. That’s the reorder, not a kiosk novelty.
Flash-frozen for foodservice. Fresh retail can run a 3-day shelf. Frozen foodservice is the product story. We still don’t post frozen-day counts.
No. Dangerous Pretzel Co. is a Salt Lake City shop pretzel sold wholesale to restaurants, bars, offices, grocery, and venues. The wholesale hub already says it: if you want a pretzel that is not a mall pretzel on your menu or in your case, this is the program.
We bake every pretzel fully in our Salt Lake City kitchen — never raw dough — then flash-freeze and vacuum-seal it. Partners reheat. We stay on that process until it tastes like the shop. Assortment includes savory and sweet twists, pretzel bombs, and house-made dips from the shop menu. We do not publish case packs, MOQs, or prices here.
That is the point of the reheat. Guests think they came out of your oven. One published review put it simply: this is not your mall pretzel. One bar partner said customers order them on repeat.
Tell us the business, the city, and what you want to serve. Shop line (801) 916-0275 · text (385) 888-7603 · info@dangerouspretzel.com.
Already a partner? Open the ordering portal