GROCERY & RETAIL
Dangerous Pretzel Co. sells soft pretzel wholesale for grocery and retail. Fresh retail can run a 3-day shelf. Flash-frozen is there when you need longer hold. We bake in Salt Lake City. You stock something people already drive across town for.
Already a partner? Open the ordering portal · Wholesale hub
If you need a pretzel in the case that isn’t a mall pretzel, this is the program. Grocery and retail are already on the soft pretzel wholesale list. You pick the hold that matches how you sell.
The shop bakes fresh daily. Retail partners can run a 3-day shelf when you want the counter energy without a freezer program.
Fully baked, then immediately frozen and vacuum-sealed. Longer hold for accounts that need it. You reheat. We dial that in.
No proofing. No lye boil. No bakery staff in the back of the store. We baked it in Salt Lake City.
Savory and sweet twists people already know. Pretzel bombs for grab-and-go. House-made dips packed for service.
See current retail flavors on the menu. The distributor page lists 6 savory, 1 sweet, 5 bomb varieties, and 3 house-made dips as the product range. Assortment is confirmed when we open the account — we don’t publish case packs or MOQs here.
Same path as the rest of wholesale. Standing orders or on-demand. SLC van or regional freight. Flexible minimums — set with you, not on a public price list.
Direct delivery in the Salt Lake City metro. Outside the metro we move product through freight partnerships. Frozen cases can run seven days a week.
Stocking your own shelves is direct wholesale. Carrying the brand across a retailer list is distribution. Which path if you’re not sure.
Already approved? Skip the inquiry form. Order at the wholesale portal.
Yes. Grocery and retail are a core wholesale audience. Stock a local favorite in the case. Start on the wholesale page or email info@dangerouspretzel.com.
Both paths exist. The shop bakes fresh daily. For retail partners there is a 3-day shelf option. Flash-frozen is available when you need longer holding. That’s the same split on the frozen foodservice page.
Retail flavors live on the shop menu. The distributor page lists 6 savory, 1 sweet, 5 bomb varieties, and 3 house-made dips as the product range. Wholesale assortment is confirmed when we open the account — we do not publish case packs or MOQs.
Tell us the store, the city, and whether you want the 3-day retail shelf or flash-frozen. Shop line (801) 916-0275 · text (385) 888-7603 · info@dangerouspretzel.com.
Already a partner? Open the ordering portal