NEW ACCOUNTS

START A WHOLESALE ACCOUNT.

Tell us the business, the city, and what you’re trying to serve. Apply on this page, call, or email. We follow up from there. Existing partners skip this — use the portal.

APPLY NOW CALL US EMAIL US

Already a partner? Open the ordering portal · Full program? Wholesale hub

15+ wholesale partners
50K+ pretzels sold monthly
Flash-frozen fully baked in SLC
Vacuum-sealed you reheat

CHECKLIST BEFORE YOU APPLY

Same facts as the wholesale hub. Fill these in on the form below — or say them on the call. We do not ask you to guess case packs or MOQs; those are set with the account.

1. Business & Type

Name plus one of the types already on the form: restaurant/bar, office/campus, grocery/retail, event venue, or other.

2. City

Location tells us the path. Salt Lake City metro is direct frozen delivery. Outside the metro we use freight partnerships.

3. What You Want to Serve

Twists, bombs, house-made dips — or “not sure yet.” Retail flavors are on the menu. Assortment is confirmed when we open the account.

4. Hold Path

Flash-frozen foodservice is the default wholesale hold. Fresh retail can run a 3-day shelf. Say which you need — we don’t publish frozen shelf-life days.

PICK THE RIGHT DOOR

Wrong door wastes a week. These splits are already on the site.

One Business

You stock your own service. This form. Direct soft pretzel wholesale.

A Region

You want to carry the brand across a book of accounts. That’s the distributor inquiry — not this form. Which path.

Heated Station

You want staff to serve, not reheat cases. That’s the Pretzel Program.

One Event

A single lunch or party is catering. Wholesale is standing or on-demand cases.

START-HERE FAQ

How do I start a wholesale account?

Send the wholesale inquiry form on this page, email info@dangerouspretzel.com, or call (801) 916-0275 / text (385) 888-7603. Tell us the business, the city, and what you are trying to serve. Existing partners order at the wholesale portal.

What should I include in the inquiry?

Business name, contact, email, business type (restaurant/bar, office/campus, grocery/retail, event venue, or other), location/city, and a short note about what you want to serve. Assortment, case packs, and minimums are confirmed when we open the account — they are not on a public list.

Is this the distributor form?

No. This page starts a direct wholesale account — one business stocking its own service. Carrying the brand across a region is the distributor inquiry.

THE FORM IS THE NEXT STEP.

Apply below, call (801) 916-0275, or email info@dangerouspretzel.com. Text (385) 888-7603.

APPLY NOW CALL US EMAIL US

Already a partner? Open the ordering portal

WHOLESALE INQUIRY

Tell us about your business and we’ll be in touch.

MORE WHOLESALE ANSWERS

Offices & Campuses

Standing orders. No kitchen build-out.

Office wholesale →

How Reheat Works

Partner onboarding. No invented temps.

Wholesale reheat →

Restaurants & Bars

Menu pretzel, not mall pretzel.

Restaurant wholesale →

Grocery & Retail

3-day shelf or flash-frozen hold.

Grocery wholesale →